Ganesh is the destroyer of evils and obstacles, with which the Internet is mightily supplied. His head is large, containing much information. "He is also worshipped as the god of education, knowledge, wisdom and wealth," says Subhamoy Das, editor at the About.com page on the Elephant god. As the owner of a website, you are chock full of news, insights and intelligent content for your community.

The complexity of his story is portrayed by his four arms, "that may hold a pasam, a goad, and a pot of rice or sweetmeats.  The sweet meats are held in a type of bowl known as a laddus.  His appetite for these sweets is legendary and offerings of them are often left at his shrine."  Such is the giant need of the website owner: enough stickiness to draw prosperity, enough content (grains) to nourish his questing audience, the proper goad to funnel the behaviors of visitors, and proper control (the passam) to engage the focus and attention of your community.

He carries a goad in one hand and a shell in the other. "Goads are symbolic of how one should steer the soul away from the ignorance and illusions of this earthly world just as a mahout would steer an elephant away from any treacherous path." Clearly, a website ought to be able to do the very thing, steer the wandering community toward your conversion goals.

Ganesha carries a shell, full of the sounds of some distant location, hearkening an understanding of trends which may come from some unknown, or underestimated location. On the Internet, the web site owner is sensitive to these waves of deeper and deeper understanding. He creates, through writing, filming and graphics, articles which generate traffic on the web 2.0 user-generated content sites.

The god of the Hindus is used on tomato soup cans, and embellishes local brands everywhere in India.  He is popular, chubby, and writes everyday. Great blogging, content-sharing, educating and spreading the word through his positive character provides the attainments of spiritual fulfillment: These are the basis of wealth, not only in spirit, but also in the pocketbook.

His sensitive trunk has many desirable attributes. Because of his ability to sense with its tip even the smallest touch, his legend gives him tremendous capability with very small things. The Elephant Never Forgets. Remembering your community member, his name and preferences, are the specialty of your website.

By virtue of his size and strength, he is capable of overcoming major obstacles. His attraction is legendary, thus the people flock to him.  Because he is so flexible and strong, he can interact with anyone who wishes to enter the conversation of your website's goal.