Social Elephants Among Us

The first paragraph of a report created for the Visitors Bureau and Chamber of Commerce:

Emerging social trends on the Internet provide a unique opportunity for the Community of Sonomas established businesses. A cumulative return on investment can begin within 6 to 7 months, and continuous growth thereafter by virtue of constant Public Relations care at the keyboard. This job is shared by all businesses, lending ourselves to a new climate of networking on Facebook and MySpace. These suggestions provide traffic potency in three ways:
Trust: My friend recommended it.
Dynamics: We can share our stuff.
Numbers: Combined traffic on Myspace and Facebook are double that of Google
Three strategies combine for maximum effect: Client Retention, Social Networking & Promotion, and Reputation Management.
A unified effort can even produce new revenue streams for local business, a higher profile for Sonoma as a whole, and an entirely elevated presence on the Internet which translates benefit to Sonoma’s brick and mortar community.